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ASICS Is Reviving the Perfect ’90s Sneaker

Fishing reports for the entire United States coastline and freshwater systems.

ASICS Is Reviving the Perfect ’90s Sneaker

Postby albertlj » Sat Apr 22, 2017 4:25 am

ASICS Is Reviving the Perfect ’90s Sneaker

In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, asics gel-nimbus 19 was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.

asics gel-kayano 23 Is Reviving the Perfect ’90s Sneaker From Its ArchivesPulled straight from the brand’s design archives and re-released for the first time, ASICS’ 1990 GEL-MAI is everything that that glorious turn-of-the decade period was all about: bold stylistic statements crossed with cutting-edge tech. ASICS developed the sneaker with the underlying conceptual approach that an upper is not necessary when the entire sole-unit is at the top of its game.The miles roll off like never before in the latest iteration of an ASICS? classics. With an improved fit, enhanced shape that holds the heel better than before, and lighter weight, the Gel-Kayano? 23 has your back (and soles) to outlast even the toughest run!

After debuting last November via a collab from Ronnie Fieg and then showing up again in February with two colorful editions from Slam Jam, the asics gt 2000 GEL-Mai is finally dropping in some more accessible general releases. The unique running shoe design from the mid-90s is being offered in two clean new looks with a lifestyle lean, in all-black mesh and suede with a white midsole as well as a combination of royal, black, and white for a slightly more sporty appearance. Hopefully this means GR GEL-Mai colorways will become common in the near future. Expect these first two soon at retailers like 43einhalb.

IRVINE, Calif., April 21, 2017 /PRNewswire/ -- asics fuzex America Corporation, a true sport performance brand, has been awarded the U.S. Environmental Protection Agency's (EPA's) ENERGY STAR, which signifies that the building performs to the top 25 percent of similar facilities nationwide for energy efficiency and meets strict energy efficiency performance levels set by the EPA. For the third year in a row, this honor is bestowed upon the brand's Byhalia Distribution Center, located in Byhalia, Mississippi. Certification for the EPA Energy Star is awarded on a yearly basis and is given to commercial buildings that use an average of 35 percent less energy than typical buildings and also release 35 percent less carbon dioxide into the atmosphere.
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