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Nike gets a kicking from ASA over Twitter competition

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Nike gets a kicking from ASA over Twitter competition

Postby DavidRuiz » Fri May 18, 2018 4:25 am

The Advertising Standards Authority has censured Nike after the apparel giant failed to deliver a pair of limited-edition shoes nike air max 90 essential black and white to a footwear fan who had won the chance to buy them in a Twitter competition.In November last year, Nike's Twitter account gave users the chance to enter into a prize draw with the chance of winning the right to purchase a limited-edition pair of shoes bearing the logo of Roc-A-Fella Records, the label co-founded by Jay-Z.

off white air max 90 for sale On 18 December, the apparel giant was notified that the competition's winner never received the shoes he had purchased, the ASA's report on the case, published today, states.The ASA said that it would have expected "a business of the size of Nike" to have been able to supply a replacement pair of shoes, but that the CAP Code stipulates that in such instances, firms running competitions should instead provide a "reasonable equivalent" to competition winners.

"nike air max 90 mens for sale cheap We considered that a 'reasonable equivalent' to the prize to buy a pair of limited-edition shoes would have been the opportunity to buy another item of clothing that was similarly limited and that cost a similar amount to buy."Its judgment concluded: "We considered that Nike had failed to conduct the promotion equitably or efficiently and had as a result caused undue disappointment to the winner."The ASA told Campaign's sister title PRWeek it could not reveal whether the competition winner was based in the UK or not, but said it would look into any complaints about promotions directed at the UK public, or any promotions by UK companies.
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