GFF Newsletter




Search Engine Optimization - Keyword Targeting and Density

SEO - Search Engine Optimization techniques for the outdoor recreation business

Search Engine Optimization - Keyword Targeting and Density

Postby allingeneral » Thu Feb 22, 2007 9:19 am

<center>Search Engine Optimization
Keyword Targeting and Keyword Density</center>

Search engine optimization (SEO) has been a hot topic for serious website owners and developers for a long time. If you're serious about getting your website listed in the search engines (SE's), then you need to give some thought to keyword targeting and keyword density.

Keyword targeting:
In order to stay competitive in the search engine game, a website owner must first determine which keywords he or she wants to optimize for in order to get relevent organic search listings for those keywords. The term "relevent" is very important here because if your fishing website returns in the SE's for the keyword "bicycle", then you're missing the boat :)

Generally speaking, you want your fishing website to return results in the SE's under keywords like fishing, stripers, catfish, fishing charter, fishing guide, fishing equipment, etc. So, select a few specific keywords and keyphrases and try to optimize specific pages on your website for those terms. Keep in mind while selecting your keywords and key phrases that highly competitive keywords are going to be much more difficult to rank highly for than more specific phrases. To see how competitive a keyword or phrase is, just go to Google and search for the term that you are curious about. Look in the upper right corner of the page for the number of hits for that term. If it's over 500,000, then the phrase will be much more difficult to rank for than a phrase that has 8,000 hits.

Keyword Density:
Once you've determined which keywords or phrases you want to target, you need to attempt to get those keywords into your page type at a certain density. In other words, the ratio of keywords to actual words on your page. If the word "fishing" is mentioned 37 times on your page and there are 100 total words, then your keyword density for the term "fishing" is 37%. Now this is a rather unrealistic keyword density unless you are just designing pages for web spiders to pick up on and you don't care about how a human may interpret the content of your page. However, search engines are getting smarter with each passing day, so trying the stuff keywords into a page and making it unreadable to the human eye may hurt your rankings in the end.

I have seen several different numbers from different sources concerning the "correct" density of keywords on your page. My opinion is that as long as you keep the thought of keyword density in mind while you're writing your content and if you can hit 15-20%, then you're doing just fine.

I hope you find this information helpful as you begin your outdoors website marketing campaign. Good luck and tight lines!
The only way you'll ever catch fish is to Go Fishing Forum (.net)!! :)
AIG Outdoors and Tactical Supply
Discount Fish Tackle
User avatar
Site Admin
Posts: 1239
Joined: Mon Mar 06, 2006 8:39 pm
Location: Virginia

Re: Search Engine Optimization - Keyword Targeting and Density

Postby shephil100 » Fri Apr 03, 2009 4:25 am

Ita amazing..... Thanks for the valuable info....... :roll:
Posts: 1
Joined: Fri Apr 03, 2009 4:20 am

Re: Search Engine Optimization - Keyword Targeting and Density

Postby ethanjames » Sat May 02, 2009 9:41 am

Many more information... I got more information... thanks for your sharing....
Posts: 1
Joined: Sat May 02, 2009 9:29 am

Re: Search Engine Optimization - Keyword Targeting and Density

Postby colleentyler » Mon May 04, 2009 7:00 am

Hi you have given amazing information about keyword targeting and density...
Many more thanks for your sharing this tips...
Posts: 1
Joined: Mon May 04, 2009 6:44 am

Re: Search Engine Optimization - Keyword Targeting and Density

Postby giorgioanne » Tue Jun 23, 2009 7:05 am

Hi guy,
I got few ideas about keyword density from your posting, I need more explanation, pls explain to me..

Seo training
Posts: 1
Joined: Tue Jun 23, 2009 7:01 am

Re: Search Engine Optimization - Keyword Targeting and Density

Postby rayjohn » Thu Jun 25, 2009 12:24 pm

There is one another thing that has to be taken care. You should not stuff your site with keywords- 3 to 4% per page. This can be checked using
Posts: 2
Joined: Thu Jun 25, 2009 5:04 am

Re: Search Engine Optimization - Keyword Targeting and Density

Postby sherinmary4 » Tue Sep 01, 2009 10:28 am

thanks for sharing :)

seo training
Posts: 3
Joined: Tue Aug 18, 2009 2:41 am

Re: Search Engine Optimization - Keyword Targeting and Densi

Postby Brucey » Wed Nov 04, 2015 2:38 am

That's why SEOquake is the must-have tool for who do SEO.
Magento ERP is must have erp system for your Magento site. is also available.
User avatar
Posts: 20
Joined: Tue Oct 20, 2015 9:08 pm
Location: Dallas, TX

Return to Your website and Search Engine Optimization

Who is online

Users browsing this forum: No registered users and 1 guest