BASS Continues to Lend Support to National Hunting & Fishing

[Rich Lindgren]

FOR IMMEDIATE RELEASE

September 24, 2008
BASS Continues to Lend Support to National Hunting and Fishing Day

Through its expansive grassroots network, the BASS Federation Nation, and more than 500,000 members, BASS continues to support and celebrate National Hunting and Fishing Day. The nationwide effort, set for Saturday, Sept. 27, has encouraged participation in outdoor recreation since 1971.

As the worldwide authority on bass fishing, BASS consistently supports efforts that promote outdoors recreation through its multi-media platforms, youth programs and tournament structure. To coincide with National Hunting and Fishing Day, in past years, the Texas BASS Federation Nation has worked with Texas Parks and Wildlife Department to hold Bassmaster CastingKids events during the TPWD expo, which is held in conjunction with the landmark day.



This year, the Oklahoma BASS Federation Nation is collaborating with the Oklahoma Department of Wildlife Conservation to connect youth and sportsmen with the outdoors. Over the course of three days, the Oklahoma Federation Nation will mentor thousands of youth during a state-wide outdoors Expo. More than 7,000 youth will attend the Expo on Friday, Sept. 26, and have an opportunity to participate in the CastingKids program, which teaches children the fundamental techniques of fishing.



Members from nearly every Oklahoma BASS Federation Nation Club will participate in the festivities surrounding National Hunting and Fishing Day.



"It's important to reflect on the many positives that outdoor recreation delivers and National Hunting and Fishing Day is an effective, productive way to do so," said Tom Ricks, vice president and general manager, BASS. "We are pleased to support the event and recognize the ultimate goal of protecting our resources and enjoying the outdoors."



For more information about National Hunting and Fishing Day, please visit http://www.nhfday.org <http://www.nhfday.org/>



About BASS



For 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in Bassmaster.com <http://www.bassmaster.com/> and ESPNOutdoors.com <http://www.espnoutdoors.com/> , the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content - from tips and techniques to in-depth tournament coverage - to passionate audiences.

The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women's Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.

BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.

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Media contact: Doug Grassian, (407) 566-2216 or doug.grassian@espn.com